

When you are charging a registration fee, there is a 2.5% + $.99 service fee for every registrant + a 3% credit card processing fee. It remains free as long as you don’t charge for tickets. You are responsible for the credit card processing fee depending on what system you decide to use.ĮventBrite is free upfront and doesn’t have a monthly charge. One of most cost effective features of this tool is there is no per registrant fee.

You can sign up for one month, run your event and cancel. There’s no long term commitment and it can be cancelled any time. EventSpot starts at $20 a month for one event per month, $25 a month for 2 to 5 events per month and goes up from there. The main difference between the two is how they charge for the service. Both systems have apps for your smart phone and tablets to check in attendees at the event, scan tickets and charge at the door. You can take online registrations, charge for tickets, send emails about the event, promote through social media and track attendees. With both of these tools, you have the ability to create a custom web page for your event that you can link to your current website or use as a stand alone landing page.

The two biggest event marketing tools in the industry are EventSpot by Constant Contact and EventBrite. Whether you host an online event such as a webinar or an offline seminar or workshop, you’ve got several choices for tools that make event planning and marketing a breeze. Offering helpful information to attendees shows that your an expert in your field and builds your credibility. Live events are a great way to promote your small business and get the word out about what you do.
